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Whitney Sample
shimClient Assumptions
Whitney Design ,
IDEA Corporation, San Francisco
www ideaproductdesign.com

Thumb ArrowJim Schmidt of Whitney Designs came to IDEA with a need for a patentable product.  For years Whitney Design had been excluded from whole market segments by a competitor whohad a patentable product, and wasWhitney Ideation Image
unwilling to share the market with them. 

Thumb ArrowAs one of the team of IDEAS industrial designers we set to work to break the patent and come up with an exclusive product.  The result was a product that embodied the features of the original, occupied the same footprint, was more aesthetically pleasing, cheaper to manufacture and most importantly was patentable.

Thumb ArrowAbout Whitney Design
Today's Home Essentials - Whitney Design is a designer, developer and marketer of innovative Laundry, Closet, Bath and Kitchen storage and organizational products. Our mission is to create solutions that make your day-to-day activities easier and more enjoyable.

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Client ListrClient List
Whitney Design
Shell Auto/Expressions
Consumer Electronics Client 01
Consumer Electronics Client 02
Wag Hotel
Lick - Dog Water to Go
Magic Treat Dispenser
Universal Chargershim
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