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Eton Electronics,
Idea Corporation, San Francisco
ideaproductdesign.com
Eton, a client while I was at Idea Corporation came to us with a redesign of their hand cranked carabiner flashlight – the ClipRay and the Blackout Buddy

The Problem
Etón an award-winning designer of consumer electronis established a relationship with the American Red Cross to introduce into their family of products the CLIPRAY and BLACKOUT BUDDY. Both designs had to be durable and functional not just for the adventurous types but also those at work and home. Each product had to be compact and sleek. A design that would give the consumer the peace of mind knowing that this durable product would be there for them when they needed it most., a durable source of power and light.
The Solution
As one of the designers at Idea, I worked with the head of creative Scott, and Abhinav at the U.S. office to come up with a product utilizing powerful LEDs to give the best illumination. They also had to have the capacity for internal power through the manual crank and a USB cell phone charger as a means for charging when no other power source is available. For the outdoor adventurer, a clip was designed into the body of the housing that would fasten with a hands-free carabiner clip. The Blackout Buddy was designed to plugs into the wall, hugging it inconspicuously, waiting an unexpected power outage or other emergencies. As an added feature, the Blackout Buddy’s light would engage to illuminate in the case of an emergency.

About the client
Etón Corporation strives to be socially responsible and works to create quality products. For decades Etón has expanded possibilities for a new era and new audiences. Etón Corporation continues this rich legacy in further developing products that push the limits of performance. The company’s mission is to give the world access to news and information, anytime, anywhere. Etón’s goal is to transcend boundaries, so our radios offer world-wide access to the information everyone needs to hear. For more information visit www.etoncorp.com.

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Client
List
Whitney Design
Shell Auto/Expressions
Consumer Electronics Client 01
Consumer Electronics Client 02
Wag Hotel
Lick - Dog Water to Go
Magic Treat Dispenser
Universal Charger


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